Active International names Sarah Keith as group MD as Cameron Swan moves to UK
May 10, 2021 8:48
Involved Media’s managing director Sarah Keith is set to become group managing director of Active International Australia and Involved Media as part of a company restructure.
Current managing director Cameron Swan will depart the country to head to London to become managing director of Active International UK, where he will report to Active International CEO Dean Wilson.
Cameron Swan is heading to the UK
ADVERTISEMENT
He said of the move: “Obviously moving the family to the UK is a big decision but it’s one we are all very excited about. I’m lucky enough to be working for a company that offers such opportunities, has a strong leadership focus, cares about its people and provides opportunities to ensure Activians continue to develop and grow within the business.
Paykel’s rebrand to Involved Media makes it a ‘challenger’, says Sarah Keith
Newly rebranded Involved Media s managing director Sarah Keith dives into the decision to move away from the Paykel Media name in this chat with Mumbrella s Zanda Wilson.
March 15, 2021 8:12
“The key is we really wanted to reposition as a challenger brand, where you’re neither the market leader nor a niche offering.”
Paykel Media is rebranding to a new name to become, Involved Media. The independent media agency is getting a facelift after 22 years explains managing director, Sarah Keith.
“A challenger brand is characterised by a mindset which is about having business ambitions beyond conventional resources, often based around value that we can offer to clients which other brands can’t,” Keith explains.