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Last year Travis Scott partnered with Nike and PlayStation on a pair of Dunk Lows, kickstarting his new position as the Japanese video game giant s new creative partner. The sneakers, which initially went on sale in November, were one of the most hyped footwear drops of the year, sold out instantly and now fetch upwards of £10,000 on resale sites such as StockX. No big deal.
Now Nike is partnering with PlayStation again, although this time the Oregon megalith has worked with NBA superstar Paul George. The Los Angeles Clippers b-ball dribbler first worked with Nike in 2018, on the PG2, which was designed for on-court action and tapped into George s passion for gaming. PlayStation motifs sat on the tongue, while Nike incorporated the Sony-owned brand s signature coloured X, O, triangle and square buttons on the eyelets.