Findings from analyst firm Omdia’s Bundling’s Impact on the Global Streaming Market report reveal that Netflix maintains significant advantages as result
The direct-to-consumer SVOD model which is undergoing uncertain times was the subject of a presentation by Tony Gunnarsson, senior principal analyst, OTT…
Aggregation and bundling are becoming key to consumer habits, according to a new Omdia report, which found that 47 percent of homes in 20 surveyed markets were subscribing to both online video and pay-TV services, up from 13 percent in 2015.