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it has, you guessed, gone viral. here is a bit of it. [ convenientscreaming ] ah! so believe it or not, since tuesday, this video has received some 32 million views. joining me now to discuss this evil infant and what it means for the advertising world is the executive editor of ad week, tony case. thanks for joining me. hi, alex. it s funny. we were kind of laughing about it, because people do get freaked out and the face of that baby is pretty horrific. but apart from being funny, kind of mortgagefying, isn t this video a super clever marketing tool, promoting devil s due. of course, microsoft, one of the biggest advertisers announced this week it was looking for a new ad agency. a company that spends $1 billion

Executive editor32 millionAlex wittTony caseIsn tDevils dueVideo aAd agencyMarketing tool1 billion