Packaging Substrate / Materials: Plastic The word Voxis translates as, ‘Voice of Iceland’ – Vox is Latin for ‘voice’ and ‘is’ is Iceland’s country code. There are several Voxis products, all part of the brand KeyNatura ‘who offer high-quality consumer products that are safe and vegan friendly…’. Their endline is ‘Try it out, they taste great’. And now, armed with this knowledge, Voxis were going to taste greater than ever thanks to a more dynamic design and far punchier packaging. Key elements of the new-look Voxis cough drops were to be kept, in line with the KeyNatura brand. Elements such as the KeyNatura logo and colour palette. But the main point to get across in the new design were the cough drops’ ingredients – which were minimal to say the least in the previous packaging.