Mother London dreamed up a beautiful way to illustrate the healing properties of Ikea’s sleep range
It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors.
The home of small pencils and hot dogs, a trip to everyone’s favorite flat-pack retailer feels like a grand day out. Given it’s such a popular destination, how did Ikea cope this year, with 75% of its shops shut for seven weeks over lockdown?