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Mainichi: Demon Slayer: Kimetsu no Yaiba Canned Coffee Sells Over 100 Million Units
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Can anime collaborations pave the future for Japan s shrinking canned coffee market?
In October, soft drink company DyDo Drinco Inc. issued
Demon Slayer: Kimetsu no Yaiba canned coffee with 28 different collectible designs. They ended up selling over 100 million cans by March 2021.
Mainichi Shimbun interviewed Tomiya Takamatsu, president of DyDo Drinco s parent company DyDo Group Holdings Inc., about the success of the
Demon Slayer cans in the context of Japan s shrinking canned coffee market. He said, To be honest, it was a hit beyond our expectations. It was a shock; a very happy one.