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How Do You Persuade New Yorkers to Be Vaccinated? Knock on Their Doors.
As demand shrinks, the city is turning to door-to-door outreach to overcome vaccine skepticism. “Nobody I know took the shot,” one man said.
Tomas Ramos, a 34-year-old community organizer, has spent weeks trying to persuade public housing residents to get vaccinated.Credit.James Estrin/The New York Times
May 20, 2021Updated 8:08 a.m. ET
On a recent morning, Tomas Ramos, a community organizer, and two colleagues rode the elevator to the 21st floor of a tower in the Webster Houses, a public-housing project in the Bronx. Working their way down, one floor at a time, they knocked on every door.
They re Reluctant to Get Vaccinated Will a Knock on the Door Help?
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arrow A vial of the Johnson & Johnson vaccine. Mayor s Office
The Bronx Rising Initiative got shots into the arms of seven homebound residents on April 12th, a feat for the organization and the start of a campaign to address vaccine inequities for people without internet or adequate transportation.
But one day later, when federal health authorities recommended a pause on the Johnson & Johnson shot due to rare and atypical blood clots, the nonprofit had to cancel its program.
“That really just was devastating for everybody, for our program, for the participants,” Tomas Ramos, the initiative’s founder, said. They and the city are now looking to regroup by securing dosages of Moderna. Mayor Bill de Blasio announced the switch on Tuesday for the city’s in-home campaign, while the Bronx Rising Initiative partnered with a clinic, VIP Community Services.