Advertisers are trying to figure out if the audience targeting they’re doing on publisher sites is using non-compliant cookies and if so how prevalent it is across the media they buy.
So far this year there has been about $15 billion dollars worth of media billings by advertisers to marketing services businesses none of which has gone to consulting firms.
Adslot Appoints Tom Triscari As US-Based Non-Executive Director prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
Adslot Appoints Tom Triscari As US-Based Non-Executive Director prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.