Posted on May 21, 2021
STAMFORD, Conn., May 18, 2021 [ yellow tail ], the #1 imported table wine brand in the US, is introducing Pure Bright, a new lower-calorie and lower-alcohol wine that does not sacrifice on taste. The new line of refreshing and light wines, available nationally in May, will feature three core delicious varietals [ yellow tail ] consumers love - Chardonnay, Pinot Grigio, and Sauvignon Blanc.
[ yellow tail ] Pure Bright tested in seven markets initially and is well positioned within the fast growing ‘Better for You’ wine segment, which is up +206% versus one year ago. Category dollar sales grew +$22MM versus one year ago and are currently $33MM (IRI Total US Mulo – L52W end April 18, 2021). The ‘Better for You’ segment will continue growing as Pure Bright distribution expands nationally, with excellent packaging, strong campaigns and an attractive price point. Currently, it is the only major brand in the category priced below $7 SRP per bottl
Stamford, CT – Deutsch Family Wine & Spirits, a leading importer and marketer of award-winning wines and spirits from around the world, announced today that they have sold three wine brands from their portfolio to Total Beverage Solution, a full service national importer and supplier of premium award-winning niche beer, wine, and spirits.
Eppa Sangria, Skyfall Vineyards and Ruta 22 are the brands included in the deal. Total Beverage Solution will acquire 100% of these brands and WarRoom Cellars, an emerging high growth wine producer, will manage production and brand positioning. Terms of the deal were not disclosed.
“We are constantly evaluating our portfolio through the lens of our new 5-year strategy. This decision will help drive our ambitious growth aspirations in Low Lux Wines and Super Premium Spirits by creating space and organizational focus both internally and within our wholesaler network,” said Tom Steffanci, President, Deutsch Family Wine & Spirits. “W