The Washington Post and USA Today are using augmented reality to spotlight the sports new to the Olympic Games in Tokyo this summer, which kicks off today.
These AR initiatives are tests to expand their emerging tech capabilities and establish a pathway to turn around similar projects faster in the future. It’s a foray into a relatively new mode of storytelling made possible only at sizable publishers that have the funding and resources to experiment.
USA Today added two AR experiences around the Olympic Games to its mobile app on July 19:
One is narrated by professional skateboarder Tom Schaar, who gives a tour of the Olympic Games’ skateboarding course, displays simulations of skateboarding tricks, and provides a look at his career
12-year-old wins X Games gold after becoming first skater to land a 1080 on a vert ramp in competition
msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.
12-year-old Gui Khury wins X Games gold with 1080
usatoday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from usatoday.com Daily Mail and Mail on Sunday newspapers.
What are the new sports at the Tokyo Olympic Games?
bbc.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bbc.co.uk Daily Mail and Mail on Sunday newspapers.
Monster Energy, The Official Energy Drink Partner of X Games 2021, Is Ready to Bring the Heat to Summer X Games with Its Team of the World s Best Competing Athletes
prweb.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prweb.com Daily Mail and Mail on Sunday newspapers.