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Underestimate Eli Mizrahi at your own peril. While some may scratch their head as to why a merely three-year old label can be found ubiquitously on hangers in the closets of every supermodel, gracing the glossiest magazine covers, turning up the heat on red carpets, and selling like hot cakes commercially too the answer to Mônot's rapid success lies simply in its mile-a-minute founder. It's not that Mizrahi came from nowhere per se he's been working like a Trojan since day one but in order to get your head around the dizzying ascent of his brand, you really need to hear it straight from the horse's mouth.