Nike is getting ready to show off its new outfits for Olympic teams, like those from the US and Kenya, as it aims to keep up its image as a top gear brand for top athletes and everyday folks alike.
With sales not doing so great lately, the coming Summer Olympics in Paris are a big chance for Nike to turn heads back to its high-end products, especially its running shoes.
These shoes, especially the Nike Alphafly 3, are aimed at runners who want the latest tech and are willing to pay for it.
PARIS (Reuters) -Nike unveiled Olympic kits for the teams it sponsors on Thursday alongside athletes including Kenyan marathon star Eliud Kipchoge and British sprinter Dina Asher-Smith, betting that top athletes can help it win more everyday consumers. After a long stretch of lacklustre sales, this summer's Olympic Games in Paris offer a fresh chance for Nike, to direct the world's attention to its performance products like the Alphafly 3 marathon shoe which retails at $285. As well as outfitting U.S. athletes across all sports, Nike will provide kit for the athletics teams of Canada, China, Kenya, Germany, and Uganda at the Olympics, basketball for China, France, Japan, and Spain, and athletes in breaking - a new breakdancing event at the Paris Games - for Korea.
Nike Pins Hopes on Olympics to Win Back Market Share newsmax.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from newsmax.com Daily Mail and Mail on Sunday newspapers.
Nike Pins Hopes on Olympics in Race to Take Back Market Share usnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from usnews.com Daily Mail and Mail on Sunday newspapers.