With the launch of Wonderbums, Bonds is taking on the category with a campaign developed by Special Australia, that subverts the cutesy tropes so common in nappy advertising with a fresh and truthful tone. Because every parent out there knows that deja poo is real.
Brought to life by director
Superyacht Captain Jason Chambers, star of the reality TV show Below Deck, is the latest unexpected expert to be recruited to explain the benefits of the Total Package technology for Bonds in its latest campaign via Special.
The campaign revisits the latest game-changing innovation in men’s un