Welcome to the pulse. We are live at bloombergs European Headquarters in london. Francine lacqua is setting up in the swiss alps in preparation for the jobless delusion the davos deluge that will be happening. Got for you . We these guys are not exactly driving ferraris. This is a vehicle that maxes out at 12 miles per hour, but it is the most expensive ride you will find in davos. We will get on board with hans nichols. And we will consider the emerging markets, a big theme to run through today. Why couture is still high fashion. Inside the houses that make this business work. To shampooighend and soaps. Unilever is a company that says it has found its winning ways once again. Lets take a look at what exactly the company has said today. Very enthusiastic when he talked to Caroline Hyde a little bit earlier. The emerging markets are back. That is the story. It is. We know the hot up so well. We know the product so well. We are so familiar and in the emerging markets, they are becoming