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Jockey named title sponsor for NASCAR Cup Series race at Road America
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Last updated on May 12th, 2021 at 02:00 pm
Kenosha-based underwear company
The news comes a month after Road America announced that La Crosse-based convenience store chain Kwik Trip had
The race, which will be know as the
Terms of the deal were not disclosed. The multi-year partnership between Road American and Jockey includes “several shared marketing and promotional initiatives designed to help increase brand awareness and promote (Jockey’s) products,” according to a news release.
The NASCAR Cup Series is the highest level of professional stock car racing. Since it opened in 1955, Road American has hosted numerous elite racing competitions, but mostly of the open-wheel IndyCar variety. The top stock car racing circuit previously has only competed once at the track, in 1956 when it was known as the Grand National Series.