and only want to follow people working at banks or private equity firms, you re limiting or coffee shops, you re only going after college grads, you re limiting yourself. you got to realize, it is a numbers game. tom, thank you. i know hiring. i talk to small business owners across the board. one of the top three things they say they re having trouble with is hiring in spite of the unemployment numbers. it isn t as bad out there as it looks. it s a good market. we have more information and advice to help your small business grow. we ll answer some of your questions about building a sales force and keeping them motivated. shawn loved legos. he turned his hobby into what s become a booming business. there are cameras,, police, guards.ds us.
their interests and the company s interests at heart, you must get the resources to do it while you can afford to do it. when it comes to hiring, gone are the days of focusing only on resumes. smart businesses are use social media like twitter to recruit and learn more about candidates. tom gim believe is here to show us how tweets successfully lead to your next hire. he s the president and ceo of a network, chicago-based professional staffing and recruiting firm. good to see you too, jj. twitter can be used for so many things. it s interesting, you re going to talk about how it s both for recruiting people and doing research on them. let s dig right into this. if you want to use twitter, first you have to build a following. you have to. i think it s all about how many followers you have and when you post something on somebody else s twitter feed and how you can go viral with that. you have to be more than just