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The reality of revenue share
28th April 2021
| By Joanne Christie
The percentage of income affiliates can expect to receive for sending traffic to operators has become increasingly obfuscated by a wide range of deductions. Joanne Christie reports on affiliates’ calls for greater transparency.
Given the number of times gambling companies have had their knuckles rapped for misleading advertising, it seems reasonable to assume most operators are now trying to make sure their marketing is as transparent as possible.
When it comes to that which is aimed at consumers, that’s probably a fair assumption. But when it comes to the way they sell themselves to affiliates it’s another matter entirely.