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Eradicating Microplastics Is Her Thing But Her Success Has Lessons for Any Mission-Driven Entrepreneur

Eradicating Microplastics Is Her Thing But Her Success Has Lessons for Any Mission-Driven Entrepreneur
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How Noom Won 2020, a Banner Year for Wellness and Weight-Loss Apps

For health care platform Noom, 2020 was a banner year. The company generated $400 million in revenue, thanks to millions of people looking to shed pandemic-fueled pounds. The artificial intelligence-driven app integrates fitness tracking, nutrition, and sleep and stress management to form a one-stop shop for health and wellness. But it took a lot of trial and error for the 13-year-old company, founded by Korean entrepreneur Saeju Jeong and Ukrainian Artem Petakov, to become a success story. Noom is a two-time honoree on the Inc. 5000 ranking of the fastest-growing U.S. private companies and on the Inc. Best Workplaces roster. According to Bloomberg the company has just closed a mega-round of private-equity investment at a $4 billion valuation and plans an initial public offering in the next year.

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