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A “huge” uplift in subscriptions and “flying” digital traffic means Immediate Media is emerging from the Covid-19 pandemic with a “spring in our step,” according to the company’s boss, Tom Bureau. The magazine publisher closed 12 titles and cut 113 jobs last summer. But Bureau said the aim had been to find the “right structure” for the business and that its outlook was subsequently re-forecast to be “substantially better” by the end of the third quarter of 2020. “We feel quite excited about where we’ve got to and it gives us the opportunity to ponder where we invest next,” Bureau said.

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