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Australian Senior Track Championship Wrap, FIM Long Track World Championship, 2024 MXoN fundraiser, Silver Dollar Short Track postponed, MXGP of Castilla La Mancha confirmed, Foxhill to host 2024 Vintage MX World Cup, Darwin secures MXGP round for 2025, FIM E-Xplorer World Cup Round 2, Geneva X-Trial Round 4, FIM Bajas World Cup Round Two, Hard Enduro 2024, YZ bLU cRU SuperFinale at MXoN, AusProMX Round Three, AMA Supercross Round 16, EMX, MXGP of Portugal, Agueda
All brands want to be part of culture. But only few remember that you can t buy that spot. You can be introduced to culture, you can support it, work with and for the people that make it. But plundering it from afar won t earn you any respect nor legitimacy.
That s Ambroise Soulé, lead strategist at Yard in Paris. It s as good a place as any to start talking about this campaign the agency conducted for Havana Club, in collaboration with U.K. rapper Skepta. To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video