Toyota unveils movie trailer GR Series campaign via Gemba
February 12, 2021 11:26
Toyota is set to show off the Toyota Gazoo Racing team to Australian audiences at Moonlight Cinema events, with a new cinema-only spot featuring the GR Yaris and GR Supra performance vehicles.
The campaign was created with sport and entertainment agency Gemba, and features a hero video shot in the style of a blockbuster movie commercial.
The spot starts with a classic movie trailer ‘rating slide’, before kicking off with some typical introductory action dialogue, soundtracked by a bass-heavy soundtrack.
The GR Supra and GR Yaris are ‘starring’ in the ‘trailer’, as implied heroes and villains are pitted against one another on the track and on the streets.