Tuesday, 12 January 2021, 1:51 pm
From real-time data, a quest for relevance and a move
to online qual
, Stephen Walker, Business Director,
ANZ, Toluna - a tech company in the market research
space - reveals the top five trends affecting the way New
Zealand businesses, brands and retailers will gain consumer
insights in 2021.
Real-time
data
After one of the most unparalleled
and unpredictable years in recent history, the only constant
for brands now is change. And while the COVID-19 pandemic
continues to create disruption across the board, we expect
to see businesses continue to move at breakneck speed
throughout 2021.
This increased pace of business is