Page 7 - Tokyo Sky Tree News Today : Breaking News, Live Updates & Top Stories | Vimarsana

normally a golden opportunity to boost corporate image. but this year, the fear is brand damage because of intense opposition to the games in a japan. after japanese sponsors spent a record of more than $3 billion to be associated with the five rings, covid-19 cases are surging, spectators largely banned, while the japanese public just 20% of them fully vaccinated are urged to stay at home during the games. sponsor plans are falling flat. i m at the top of tokyo sky tree, the tallest broadcasting tower in the world, one of many olympic sponsors that had to cancel or scale back promotional events tied to the games. we were planning to hold events to boost the mood for the olympics but because of covid it s not the right time to have a festival. we ve canceled events and torch relay through our viewing spot. toyota is not airing olympic related tv commercials.

Tokyo games3 billionSponsor plansTokyo sky treeOlympics in 4kBattle brewing in oneBroadcasting towerTv commercialsViewing spotTorch relay