Shoppable ads (advertisements that combine product promotion and a chance to buy, often on social media) are a booming business, especially with TikTok’s spectacular ascension during the pandemic. As with any fad, some will get it right; some will get it wrong. Tug’s UK managing director Faye Daffarn lays out how to stay on the right side of that divide.
Merchants in these regions can now leverage TikTok For Business as an advertising and sales channel to reach new audiences, drive growth and unlock more revenue AUSTIN, Texas -. | December 15, 2021
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