Ethical chocolate brand Hey Tiger to close after three years
Hey Tiger founder Cyan Ta eed. Source: Supplied
Aussie ethical chocolate startup Hey Tiger is closing its doors after three years, with founder and chief Cyan Ta’eed citing challenges in balancing scale and profitability with social impact.
The business set out to create high-quality chocolate products that would also raise awareness of, and address, some of the inequalities in the chocolate industry,
In a farewell letter, Ta’eed, who also co-founded Melbourne tech giant Envato along with husband Collis, said the team had succeeded in building a brand people love, selling about 700,000 bars in Australia and beyond.