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MediaRadar CEO: What the enormous increase in GLP-1 ad spend means

As for the go forward, MediaRadar CEO Todd Krizelman said he expects to see an expansion in terms of advertising spend for GLP-1 drugs.

Weight loss, diabetes drug ad spending tops $1 billion

Drugmakers spent big on ads for weight loss and diabetes drugs such as Wegovy and Ozempic. Meanwhile, the FDA approved the first AI diagnostic tool for sepsis.

Healthy Returns: Weight loss, diabetes drug ad spending tops $1 billion

Drugmakers spent big on ads for weight loss and diabetes drugs such as Wegovy and Ozempic. Meanwhile, the FDA approved the first AI diagnostic tool for sepsis.

Why Temu Is Spending On Marketing Like A Billionaire

The published version of Forbes CMO newsletter delivers the latest news for chief marketing officers and other messaging-focused leaders to inboxes every Wednesday.

Super Bowl Advertisers Shun X in Favor of TikTok and Reddit, Reflecting Shift in Marketing Strategies

Super Bowl Advertisers Shun X in Favor of TikTok and Reddit, Reflecting Shift in Marketing Strategies
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