Since middle school, Michelle Itano has been mesmerized by the power of microscopes. These seemingly familiar pieces of technology can do so much more than simply capture images of small things. They can unveil a world beyond our imagination one Itano strives to show as many people as possible.
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Earlier this month, Coinbase broke the internet with a $14m 60-second Super Bowl ad spot showing nothing more than a QR code bouncing around the screen. It has been so successful there’s a spat between the crypto brand’s agencies and the brand over whose idea it was. So does this mark a landmark moment for advertisers looking to use the same tricks?