PALMA DE MALLORCA, Spain – Today Melia Hotels International announces the launch of four new concepts under its Sol Hotels and Resorts brand in an effort to continually upgrade and reposition its bra
PALMA DE MALLORCA, Spain – Today Melia Hotels International announces the launch of four new concepts under its Sol Hotels and Resorts brand in an effort to continually upgrade and reposition its brands and products. The latest venture is the relaunch of its family vacation brand of Sol Hotels & Resorts, of which there are currently 70, with the creation of innovative concepts that aim to reinvent the traditional “sun and beach” experience, enhancing the customer value proposition and adapting to an increasingly demanding and segmented customer base.