Mondelez Philippines Inc., maker of snack products, has ramped up the Oreo cookie brand in the Philippines, reinforcing it as “the world’s favorite cookie and the best tasting sweet sandwich in the world.”
Mondelez Philippines appoints new marketing head Details 21 May 2021
Snacks company Mondelez Philippines has welcomed a new marketing head to support its purpose to empower people to snack right. Toby Gatchalian joins the company, which makes beloved snack products Eden Cheese, Cheez Whiz, Tang, Oreo, Toblerone, Cadbury and Tiger
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In his new role, Gatchalian will lead a team of more than 15 individuals across all the company’s product categories: biscuits, chocolate, gum, candy, powdered beverages and cheese. The Philippines is one of parent company Mondelēz International’s biggest business in Southeast Asia and is a major growth driver for the business unit. He will report to Southeast Asia senior director for marketing, Nikhil Rao.
May 10 2021, 1:16 pm | BY Kim Shaw | No Comments
Ogilvy Philippines has released this Mother’s Day campaign for Mondelez brand Eden. ‘Unconditional’ is directed by Carlos Palanca-Awardee, Antoinette Jadaone.
The campaign was launched at the #EdenSpeaks Facebook live event, graced by special guest speakers such as Bettinna Carlos-Eduardo, a Mompreneur, content creator, and author; Techie Dy, Consultant of RMT-Cefam, Ateneo, and is a PhD Candidate of Clinical Psychology from the University of the Philippines; and Kristine Enriquez, Eden Cheese Brand Manager.
The event culminated with an exclusive preview of the Eden Mother’s Day film by multi-award winning director, Jadaone.
The film sheds light on the plight of this group of moms that may lack support from their families and their loved ones. It’s a topic often just passed on, but is quite familiar to us all and is important as it plays an integral role in nurturing the light of our homes. The film brings to l