A New Collection from Vancouver-based Label Lezé Meets the Moment
Plus more on its limited-time promotional collab with Poppy Barley.
“Instead of just selling clothes, how do we stand for something?” It’s a question the founders of Lezé, Tanya Lee and Karen Lee, have pondered since launching their values-driven brand in Vancouver several years ago.
The original concept for Lezé is more timely than ever, as Tanya was inspired by her friend’s penchant for wearing pyjamas out in public and “not the silky, stylish kind,” Karen laughs before maximum-comfort dressing became the norm for many of us over the last year.
The Globe and Mail Content from Globe Content Studio Published January 22, 2021
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Entrepreneur Tanya Lee’s commitment to a healthy planet was evident when she reinvented both her fashion and textile lines into ethical, sustainable businesses.
“We don’t compete on prices, we compete on quality and consistency,” says Lee, who credits UBC Sauder School of Business for giving her the business acumen she needed to seek out solutions to turn waste into wearables.
Five years ago, Lee received a Master of Management degree from the Robert H. Lee Graduate School at the UBC Sauder School of Business, and two years ago, co-founded Lezé the Label. The e-commerce boutique sells pyjama-inspired work clothes for women, made out of sustainable fibres, such as recycled coffee grains and plastic bottles.