you re not a child abuser if you don t pay for your child s college. the idea to borrow into it is absurd. save for retirement before you get your 529 for your kid, is that correct? absolutely. you re going to retire. your kid may or may not go to school. so you ve got to put that first. it s noble to say i m going to throw myself under the bus for my child but it s not wise. there s a way to do both. you don t have to sacrifice one for the other. you need to prioritize retirement first. we re excited. we re going to help some people going to school. that s fantastic. now, dave, you are kicking off financial literacy week. as financial literacy challenge. what can we do to be part of this? we ve teamed up with 5th 3rd bank we re giving away money in prizes for kids going off to school. go to 53schools.com.