companies, one that s a cable distribution company. one that s a content company? it s being vertically integrated, meaning you have the content that needs to be distributed and that s more powerful as a company. and that, is that something that provides them with enough savings that the investor can then benefit from that? absolutely. and they can make better programming for their customers. they can target their audiences better because they have the distribution and the content. so compare that to the other companies out there. like cbs, like time warner, the parent of this company, like disney, who do you like right now? our largest holding is comcast. we look at the stocks, typically on price-to-ebita, which is another word for price to cash flow. and comcast typically trades at a discount because it was seen really as a cable or just a distribution company. typically the content companies are have a higher value. and they trade at typically a range of seven to 13 times