Soybeans add $124 billion to the U.S. economy, but the U.S. lost soy market dominance to Brazil in 2018 due to reliance on a single export custome: China.
This article looks at how WBCSD's Tire Industry Project (TIP) is revolutionizing the tire industry's approach to sustainability. It explores TIP's mission to address environmental and social challenges throughout the tire lifecycle, from raw material extraction to end-of-life management.