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Shanken News Daily: Exclusive news and research on the wine, spirits and beer business

Shanken News Daily: Exclusive news and research on the wine, spirits and beer business
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Firestone Walker to acquire Cali-Squeeze from SLO Brewing Co

–Firestone Walker and SLO Brewing Co. announced this week that they have signed a definitive agreement for Firestone Walker to acquire SLO Brewing Co.’s Cali-Squeeze brand. Cali-Squeeze was launched in 2017. The infused brand reportedly caught the eye of Firestone Walker after taking note of its rapid growth and success. “We have been close friends with Hamish and Rod for 20-plus years, and we’ve remained impressed with their commitment to innovation and the way they bring their brands to life,” said David Walker, co-founder of Firestone Walker. “Cali-Squeeze presents a unique beer style for us to explore through what we like to call ‘Fruits with Benefits.’ As a traditional hop-forward craft brewer, we have watched these styles evolve and we see Cali-Squeeze as the beer to help with that discovery.”

Laurie Jervis: Virtual Buellton Brew Fest on Tap for May 1

Guests at home will be able to hear music from local bands and DJ Hecktik while sipping the contents of their beer boxes. Tickets are $70 for California residents and $80 for residents of either Nevada, Oregon, Washington or Arizona  the only four states to which the festival can ship. Each box will contain a souvenir glass and swag from alcohol companies and various sponsors. Ticket holders will receive a link to log in and watch the live event. Tickets are limited. For more information, call or email the Buellton Chamber of Commerce at 805.688.7829 or [email protected]. Zaca Mesa Announces New TREAD Wines Label

Firestone Walker to Acquire Cali-Squeeze from SLO Brewing Co

Share this article Share this article SAN LUIS OBISPO, Calif., April 15, 2021 /PRNewswire/  Firestone Walker, the 25-year old craft brewing veteran, and SLO Brewing Co. announced today that they have signed a definitive agreement for Firestone Walker to acquire SLO Brewing Co. s Cali-Squeeze brand. Packed with refreshing real fruit juice and a soft Hefeweizen body, Cali-Squeeze was launched in 2017 and became an immediate hit. The infused brand caught the eye of Firestone Walker after taking note of its rapid growth and success. Hamish Marshall, David Walker, Rodney Cegelski We have been close friends with Hamish and Rod for 20-plus years, and we ve remained impressed with their commitment to innovation and the way they bring their brands to life, said David Walker, co-founder of Firestone Walker. Cali-Squeeze presents a unique beer style for us to explore through what we like to call Fruits with Benefits. As a traditional hop-forward craft brewer, we have watched thes

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