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As collectors seek out luxury watches, Tiny Jewel Box expands showrooms
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Tiny Jewel Box, one of the most historic and beloved jewelry stores in Washington, D.C., is set to expand its Patek Philippe and Rolex showrooms. Both spaces will have their own street-level entrance on Connecticut Avenue, where the store is located.
The move is a bid to solidify Tiny Jewel Box’s status as a top destination for watch collectors, not just in the capital city but in the country as well.
The first phase of the expansion will see a redesign of Patek Philippe’s 1,000-square-foot space, to allow the store to display a greater number of the Swiss brand’s timepieces. The showroom will have an open floor plan with an unobstructed view of the Patek Philippe selections, complete with lounge seating. The space will also include Tiny Jewel Box’s signature decor elements, including a vaulted ceiling and a storefront facade.