PCMA brought together more than 3,000 attendees in an unusual experience befitting the COVID era.
Primarily a virtual event, PCMA’s
Convening Leaders, held Jan. 11-15, also featured several hub cities where event professionals could enjoy an in-person experience while taking in the education.
In a remarkable moment, a short musical performance was livestreamed from Singapore where 300 persons were in attendance before a general session.
Halfway across the world in
Las Vegas, Caesars Entertainment attempted a different, but perhaps even more ambitious experience. Seeking to spotlight its new crown jewel,
Caesars Forum, the hotel and entertainment giant hosted about 74 attendees for what amounted to a three-day FAM Trip befitting one of the industry’s largest events.