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Overdrive Marketing acquires TheRX.com
12th April 2021
| By Conor Mulheir
Texas-based Overdrive Marketing Inc. has acquired longstanding online sports wagering portal TheRX.com, in a deal worth $2.4m (£1.7m/€2.0m).
In addition to offering marketing, content and SEO services, Overdrive is the operator of OddsTrader.com, a US-focused affiliate portal offering betting odds, price comparisons, statistics, live scores and injury reports.
TheRX.com has operated TheRXforum.com, one of the largest dedicated sports betting forums since 1995, and also provides daily sports news, picks and insights. The platform’s forum allows sports fans to discuss betting, sports and other topics.
“The acquisition of TheRX.com puts us in a strong position to capitalize on the huge potential of the burgeoning US sports betting industry,” said Timothy Seay, Overdrive’s chief executive.
The terms of the donation stated the building should only be used as a public gallery for the city’s art collection. Seay wants the building to be used as a permanent exhibition and storage space for some of the city’s art, which is currently held by the Christchurch Art Gallery. He believes the museum’s plans would “be a disaster for the future of the McDougall”. “The museum would not be able to utilise the McDougall as a public art gallery as it only has a small art collection of up to 300 works that are of a public art gallery standard,’’ he said.