Highlighting Dwight Eisenhowers president ialde thef campaigns. She compares radio and early televised ads and examines what components made them successful. Her class is about an hour and 10 minutes. Notaps nothing perhaps capte popular memory of the 1950sthe like the slogan i like ike. This idea that this pin that so many people wore around the campaign of 1952 and 1956 conveys a notion of nostalgia19, and simplicity. It really emphasizes this idea of the it rea 1950s as this era of the prosperity where america was a world leader and the American People were happy in suburban homes with their nuclear ha families. I like ike. Its so. Simple. And it conveys that happiness. This idea, however,ee is a myth. And its a political construction. The 1950s in fact were was a time wrought an the 1950s, discrimination, conflict, intense political and social pressures to conform to a suburban ideal that imposed gender hierarchies and mandated heterosexuality in the law. It gender was a time in wh