Digital Building Ecosystem (6/13): Near Field Commerce, The Coming Trend
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Despite the success of borderless and O2O (online to offline) e-Commerce businesses, particularly after the Covid-19 attack, we can’t deny that the largest part of commerce activities is still from the nearby offline commerce where we buy stuff near where we stay, and where we work. The nearby offline commerce remains the most natural way to spend our money for our daily sustenance.
“Is there a necessity to extend the nearby commerce that serves the community from offline to online if they meant to serve the communities nearby? What benefits does it bring to the communities nearby? What is the better term to best describe nearby online commerce? And I use Near Field Commerce, the term I coined, adopting the well-known acronym, NFC, Near Field Communication protocol that takes effects within 4cm for two electronic devices.” Teh Hon Seng, CEO of TimeTec Group discussed the coming trend of