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On Monday, four news publishers, including Clarksburg Publishing Company (doing business as WV News), Brown County Publishing Company and Multi Media Channels, Gale Force Media, and AIM Media Midwest Operating, sued Google and Face for antitrust violations, particularly for their purported monopoly of digital advertising, causing newspapers to struggle for digital advertising, which may cause a “news desert” from disappearing newspapers because of decreasing revenue.
The Brown County Publishing Company exemplary complaint, filed in the Eastern District of Wisconsin, noted that the House Subcommittee on Antitrust, Commercial, and Administrative Law concluded an antitrust investigation into digital advertising that revealed that the defendants’ “anticompetitive and monopolistic practices have had a profound effect upon our country’s free and diverse press, particularly the newspaper industry.”
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