Olivia Palermo made her first foray into beauty with the launch of Olivia Palermo Beauty I wanted to create a beauty line that follows my own ethos on fashion, the 35-year-old told the Daily Mail
She sees products as tools to hep fit her mood and inspire self-confidence
Launch products include: Prime Time Illuminating Serum ($40), Pre-Show Mattifying Mist ($35), Matte Lipsticks ($38) and Eyeshadow Palettes ($58)
Packing was inspired by a vintage gold bracelet given to her for her 21st birthday
The cruelty-free brand is exclusive to oliviapalermo.com