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People Play for Points in 7-Eleven Campaign Announcing Velocity Partnership
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BWS sends King Arthur out on quest for drinks in latest campaign
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June 10 2021, 1:22 pm | BY Ricki Green | 5 Comments
In its latest integrated campaign via M&C Saatchi Sydney, BWS leverages its unparalleled convenience against competitors when it comes to buying drinks – highlighting its one-hour delivery capability and 30-minute pick up.
The retailer is so confident in their offering, the delivery capability is cemented by a guarantee, that if they don’t deliver your drinks within the hour, the next delivery is free.
BWS has launched a 60” TVC in line with State of Origin, following on from a shorter 30” TVC launching earlier this year, with the creative idea centered around the insight that if you’re not utilising BWS’s convenience, you might as well be living in the dark ages. Alongside M&C Saatchi Sydney, the retailer shows scenarios in the middle ages (titled BC, Before Convenience) contrasted with a modern BWS character, to hyperbolise the consequence of not shopping with BWS.
April 23, 2021 9:33
Toyota has opened a suggestion box for AFL fans to have their say on how the automaker can make the league better for everyone.
No suggestion is too great or too small, with Toyota itself suggesting footy uniforms designed specifically for women and better lighting at community football fields in the TVC to launch the initiative.
The suggestion box launches off the back of Toyota’s 13 years sponsorship with the AFL and aims to raise awareness of its ‘Good for Footy’ which has supported footy on all levels from grassroots to elite. The program has raised more than $7 million dollars for local footy clubs across the country.
BCF celebrates the joy of camping in the face of no overseas travel
December 11, 2020 10:51
There’s a brighter side of not being able to go overseas for Christmas, and BCF is noting the weird and wintery family reunions that Australians will miss out on this year.
BCF’s iconic jingle describes the disappointment many feel about being unable to go overseas, but the song is contrasted with the picturesque images of Australians camping in the great outdoors.
The ad also makes reference to the origins of COVID-19, with lyrics expressing “Shaz is a bit upset that somebody ate a bat”.
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