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Visuals in vogue: Revolutionizing hospitality & travel marketing

Visuals have long played a significant role in the advertisement of travel destinations. During the 1930s, travel advertising posters were booming in the hope of stimulating the depression-era economy (see some examples by clicking on the previous link). Actors like railway companies hired famous artists to create those posters. One noticeable example is the set of posters created by Salvador Dali for the French railway company. One of the objectives of the travel advertising posters was to allow potential customers to project the destination thanks to the emotions that one can encounter when looking at visual representations.

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