December 17, 2020 9:24
Drug Aware is hoping to educate young Western Australians about the potential harms of MDMA use, in a targeted, animated campaign.
It is estimated that two-thirds of summer festival attendees use MDMA. Instead of telling festival-goers to say ‘no’ to the use of MDMA and other popular party drug, the campaign takes a different tack by encouraging people to ‘party smarter’.
The campaign launch coincides with ‘Leavers Week’, and is targeting young people through online video, social media and audio. Tactical out-of-home will also support the campaign at festivals and event venues.
Hannah Samsa, manager of public education and health promotion at Mental Health Commission, said: “We know that the potential harms of drug use – including MDMA -are a result of an interaction between the person, drug and environment.
December 16 2020, 12:23 pm | BY Ricki Green | 8 Comments
With summer fast approaching, Drug Aware tasked 303 MullenLowe Perth with developing a new campaign that would educate West Australian festival and event goers about the potential harms of MDMA use and encourage Aussies to take action and reduce their risk.
Says John Linton, head of planning at 303 MullenLowe: “When it comes to drug use, knowledge is power. The problem we uncovered was that much of the public discussion and media commentary around MDMA, painted unknown contaminants as the major threat, which dangerously underplayed the real harm that the MDMA itself can cause. What’s more, this was leading event goers to seek out purer MDMA options in the mistaken belief they were a safer option.”