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Saatchi & Saatchi and CHE Proximity lead Aussie pack at stage two of 2021 D&AD Awards judging

May 19 2021, 10:40 am | BY Ricki Green | No Comments D&AD has today announced the shortlisted entries across the Advertising, Culture, Design, Impact and Next categories, following the second and final stage of 2021 D&AD Awards judging. The news follows the first round of shortlists announced last week, amidst robust submission figures after a year of unprecedented challenges for the creative sector. The entries this year have not only surpassed expected numbers but also continue to show the quality of work being produced within the industry.   Australia has secured 43 finalists led by Saatchi & Saatchi Australia and CHE Proximity with eight finalists apiece. In second place is For The People with six finalists followed by Revolver with four. The Glue Society has three finalists (including two alongside Cocogun for Human Mart) and TBWA Sydney/AIRBAG has three finalists, whilst Ogilvy Australia, VMLY&R Melbourne and AKQA Melbourne have scored two. Australian agencies with o

Adland should stop trying to save the world and start selling | Advertising

Adland should stop trying to save the world and start selling | Advertising
campaignindia.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignindia.in Daily Mail and Mail on Sunday newspapers.

Adland should stop trying to save the world and start selling

Adland should stop trying to save the world and start selling
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

How do you solve a problem like making the case for advertising during a pandemic?

How can agencies, creatives and marketers persuade brands to stick their neck out in the current climate? Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners. This week, they tell us how they re persuading clients to keep communicating to consumers during the pandemic crisis. With a historic economic crisis amid the coronavirus pandemic, it’s no surprise to hear that many advertisers have pulled back spend over the last 12 months. Once again it’s up to those in the advertising industry to sing for their supper and make the case to clients to keep spending, keep talking and keep advertising their wares.

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