Ads brainwashing its manipulating to break a throw it out isnt social media just. New sort of teeny. Yeah i think its a great question there are a couple things that id say one is that t. V. Is just not as good at being is addictive as social media and thats for thats for a couple reasons one is its not interactive. And 2 is its not personalized to us right the content that i see on t. V. Is not about my social world it doesnt it doesnt reflect. My popularity and my standing it doesnt it doesnt allow me to compare myself to other friends or colleagues in the way that social media does so social media really allows me it really it really preys on a bunch of things in kind of my animal brain that really get me addicted you know for just hard data you know the fiftys. People watched about 4 hours of t. V. A day and now that stat on average at least in the United States is about the same its about 4 hours. Just to show that the difference with social media in 2010 people spent 12 and a hal