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LAIKA: Behind the Scenes of the Studio s Valentine s Day Campaign (EXCLUSIVE)
Jazz Tangcay, provided by
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Laika Studios is celebrating Valentine’s Day with a special short-form video featuring duos from its films. The content will be posted out on Valentine’s Day across its social media channel to bridge the gap between providing content while fans wait for the next big studio release.
David Burke, chief marketing officer and SVP of operations says, “Laika has an incredible fan base and there’s enormous fan appetite for new material from the studio.”
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The creative marketing team at the studio partnered with Laika’s production departments to develop custom and bespoke social media content celebrating each of their films including “Coraline,” “Kubo and the Two Strings” and “ParaNorman.” Burke notes it was a fun way for the leading animators to “produce content both from home during the initial days of COVID and since