Got, they are hoping they will look at this new iphone expecting to be released today out of presentation at a presentation here. Not as big a presentation as when they announce the bigger iterations, but a smaller phone what they are offering in the market right now. In addition to that, talk of a new ipad, following up the ipad pro release last year. And yes, hold on to your seats, new bands for the watch. Its exciting. Excited about the new watch bands. Cory johnson, editor at large. Cory its the size of this. Emily exactly. What does this they mean for apple . The company, investors, consumers, and how much do todays announcement even manner even matter . David kirkpatrick and bret taylor, former cto of facebook. The creator of google maps and ceo of quit. And dave warned, dave warr everybody, thank you so much for joining us. I want to start out with you guys who built heavily on the . The apple ecosystem. I Just Launched a new phone. Its probably not huge news, but i think the br