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Ante rises in fight for workers
Ante rises in fight for workers
Morrell Group
Morrell Group s The Motioneer mascot and the company s updated workspace to attract new engineering talent.
Potential jobs candidates are met by a 7-foot robot of embossed steel, aluminum and plastic upon entering industrial automation and light assembly firm Morrell Group. A soldier, of sorts, reminiscent of the red-armored Master Chief from the popular Xbox video game Halo. But instead of battling for the survival of human civilization in interstellar warfare, Morrell s mascot The Motioneer is battling for talent.
Morrell invested hundreds of thousands of dollars into its robot mascot and remodeling its Auburn Hills headquarters to a more modern, open concept, collaborative environment all in a bid to be more appetizing to potential employees. The firm trademarked the term Motioneer and is calling its new hires Motioneers.